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Plumber under a sink, lying on their back, head torch
Plumbers
Burst pipes don't wait for business hours. Neither does the person ringing about one.
Australia-wide · Based in Adelaide · Trades · Clinics · Restaurants · Offices
It's 7pm. Your phone's in the van. Someone's ringing.
nfty is an AI receptionist for Australian businesses. It answers the calls you can't get to, after hours or when everyone's flat out, takes the job or the booking, and sends it to whoever needs it. You keep your number.
- A small Adelaide team
- No lock-in
- One person or a whole team
We connect nfty to the software you already run, usually within a day or two of you asking. Every job also lands by text and email, whatever you use. Tradify has no public API, so there it's text and email only, and we tell you that before you sign, not after.
The problem
You're not losing work to better businesses. You're losing it to whoever picked up.
62%
of calls to home-service businesses go unanswered
Study of 50,000+ contractor phone lines, 2024. Industry average, not a claim about your business.
67%
of those callers ring a competitor straight away
They don't leave a message and they don't try again. 78% hire whoever answers first.
One missed call on a Saturday is a job someone else did on Monday.
What changes
Same phone. Same number. Nobody gets voicemail.
Right now, when you can't pick up
- The call goes to voicemail, and 80% hang up without leaving a message.
- They ring the next business on Google, and 78% hire whoever answers first.
- You find out on Monday, from a list of numbers with no names.
- An emergency waits until someone checks the phone.
With nfty
- The calls you miss get answered, nights, weekends and when you're flat out.
- Name, number, address, what's gone wrong and how urgent, all taken down.
- The whole job is texted to whoever's on before the caller's put their phone down.
- Emergencies get triaged and ring a real person straight through.
Who it's for
Built for any business whose phone rings when nobody can answer it.
Plumber under a sink, lying on their back, head torch
Electrician testing a switchboard, head torch, dusk
Electricians
The power's out, it's dark, and they're ringing every sparky on Google. Be the one who answers.
Tech servicing a split-system outdoor unit
Heating and cooling
The aircon dies on the hottest night of the year, and those calls come in after five.
Front of house mid-service, phone ringing at the host stand
Restaurants and cafés
Takes bookings while the kitchen's flat out, answers "are you open Monday?" and texts the confirmation.
Allied-health reception desk, early morning, nobody at it
Clinics and allied health
Books, moves and cancels appointments, and answers the same five questions so your front desk doesn't have to.
Stylist mid-cut, hands and scissors, client from behind
Salons and barbers
Fills the book while you're mid-cut. Bookings, changes and "got anything today?" all handled.
Small accounting or law office front desk after hours
Offices and professional services
A front desk for the firm: answers, takes a proper message and puts the right calls through to the right person.
Plus vets, gyms, mechanics, cleaners, accountants and anyone else who can't always get to the phone.
How it works
Three steps. You do the first one, once.
Divert the ones you miss
A short code on your mobile, or a diversion on the office line, sends only the calls nobody picks up to nfty. Everything your team does answer, they answer as normal.
Dial this once
**61*your nfty line#
✓ Diversion set
It answers and takes the job
Name, number, address, what's gone wrong, how urgent. It knows your services, your hours and your patch. Emergencies get triaged, not booked.
Incoming · 21:47 Sat
Sarah NguyenMorphett Vale · first call
"Tell me what's happened and I'll get it to Pat."
You get a text
The whole job, sent to whoever's on that night, before the caller's put their phone down. Urgent ones ring a real person straight through.
Job · 21:49 Sat Urgent
NameSarah Nguyen
Address14 Kestrel Rd, Morphett Vale
JobBurst pipe under kitchen sink
UrgencyWater off at meter
AccessDog in yard, park on street
What it replaces
The other ways to get your phone answered.
What it costs when someone else picks up, or nobody does.
OptionWhat it costs a monthThe catch
Answering serviceAbout $580–630 at 150 calls$25–185 a month plus $2.45–3.99 every call
ReceptionistAbout $5,400–6,600$65,000–80,000 a year fully loaded, and they go home at five
VoicemailFree80% hang up without leaving a message
nftyFrom $149 a month, minutes includedNo per-call fees. Past your allowance it's cents a minute, not dollars a callAnswering-service and salary figures are Australian market survey ranges for 2026, not our own numbers. Per-call billing is the part that catches people out: at $2.45–3.99 a call, your busiest month costs the most.
Plans
Pick a plan. Every call still gets answered.
Every plan includes a set number of call minutes each month. Go over, and calls keep getting answered: extra minutes are just 45c each, and we'll let you know at 80% and 100%.
Essentials
$149/month + GST
200 minutes includedroughly 80 calls
- Answers the calls you miss
- Every call summarised to you by text and email
- Your own dashboard: every call, recording and transcript
- 1 change a month included
Best for small workshops and cafés
Get startedStandard
Most clients$249/month + GST
500 minutes includedroughly 200 calls
- Everything in Essentials
- Bookings sent straight to your calendar after each call (Google or Microsoft 365)
- 2 changes a month included
Best for most businesses
Get startedPro
$399/month + GST
1,000 minutes includedroughly 400 calls
- Everything in Standard
- Bookings and jobs pushed into your own booking or job software, where it allows it
- Priority changes
Best for busy restaurants and multi-bay workshops
Get startedSetup$400 one-off, waived on a 12-month term. We tailor your receptionist, set up your number, test it and get you into the dashboard.
Extra minutes45c a minute, on any plan. No per-call fees.
Extra changes$75 each. A change is updating your hours, services, specials, or how it handles a type of call.
Not sure which?Most people start on Standard. After 30 days we look at your real usage together, and your first plan change is free.
All prices in Australian dollars, plus GST.
What it can do
More than an answering machine. A receptionist that never clocks off.
Answers every call you miss
Nights, weekends, public holidays and the middle of a job. It takes more than one call at a time, so nobody hears an engaged tone.
Takes the job down properly
Name, number, address, what's wrong, how urgent, access notes. Every call comes out as a tidy job, not a voicemail.
Puts urgent calls through
Gas, flooding, no power: it rings you or whoever's on call and hands the caller straight over.
Speaks their language
Pick an Australian voice that suits you. It speaks more than 30 languages and switches mid-call if the caller does.
Answers texts and WhatsApp
Customers who message instead of ringing get the same quick answer, and the job lands with you the same way.
Works on your website too
The same assistant can sit on your site as a chat or call button, taking jobs while you're asleep.
Records and summarises every call
Listen back, read the transcript, or skim the two-line summary. Searchable whenever you need it.
Sorts the calls for you
New job, quote, existing customer, complaint or spam. Sales calls and robocalls get politely ended.
Follows up for you
Reminders the day before, quote follow-ups and "how did we go?" calls. Only to your own customers, only when you say.
Your dashboard
Change the small stuff yourself. We'll handle the big stuff.
Every call, recording, transcript and job sits in your own dashboard. Change your hours, your services or what it says when it picks up, and it's live on the next call.
Want it to do something new, like book straight into your calendar, chase quotes or answer a second line? Tell us and we'll build it for you.
- Listen to any call and read the transcript
- Edit your hours, services, service area and greeting
- See which calls became jobs, and which were spam
Straight up
It tells people it's AI. That's on purpose.
Plenty of services like this hope the caller doesn't notice. That's the thing that actually costs you customers. People work it out, and then they feel had.
nfty says what it is if anyone asks, and never pretends to be a person. Most people say they'd be comfortable with AI if the business were simply upfront about it. What they care about is an answer at 9pm instead of a beep.
- Won't quote a price it wasn't given
- Won't promise an arrival time
- Won't tell anyone how to fix anything
- Gas, medical or dangerous: safety script, then out of the way
Call transcript · 21:47 SatPat's Plumbing
Hi, you've reached Pat's Plumbing. I'm the after-hours assistant, and I'm an AI. What's happened?
Oh, right. No worries. The hot water system's leaking all over the laundry.
Got it. Is water still coming out, or has it stopped?
Still coming. Slowly.
Then it's urgent, so this goes to whoever's on tonight right now. What's the address?
The bit everyone asks about
You keep your number. You can switch it off tonight.
We don't port your number, we don't touch your line, and we don't sit in front of your calls. You dial one short code on your mobile: **61* for no-answer, **67* for busy, and only the calls already heading for voicemail come to us.
Nothing to migrate. Nothing to break. If you hate it, one more code turns it off and your phone behaves exactly as it did this morning. Right now those calls go to a robot anyway. That robot is voicemail, and voicemail can't book a job.
Who you're dealing with
A small team in Adelaide. Working with businesses right across Australia.
We want local businesses to have the same tools the big operators do, without the big-operator price or the sales pitch. You'll deal with the same people every time, and we'll tell you straight if this isn't right for you yet.
It all happens over the phone and on video, so it doesn't matter whether you're in Penrith or Port Hedland. Setup takes anywhere from a day or two up to a week, depending on how complex your business is: a proper conversation about how it runs, then we build it, test it against three awkward calls, and tune it with you before a real customer hears it.
- Every state and territory, metro or regional
- Set up for your time zone, including the half-hour ones
- Your state's public holidays count as after hours
Straight answers
The things people actually ask
Will it sound like a robot?
Play the recording and judge for yourself. It's a real call to our own line, start to finish. The only edit is muting the caller's phone number. We're not going to convince you with a paragraph.
Want to hear it live rather than recorded? Get in touch and we'll put you straight through to it while you're on the call.
What if it gets something wrong with my customer?
It's built to do less, not more. It won't quote prices, won't promise arrival times, won't diagnose anything, and won't take card details. If a call is heading somewhere it can't handle, it takes a message or puts them straight through to you.
We test every setup with three deliberately awkward calls before it goes live: a normal booking, a price question, and an angry caller.
My customers want to talk to a person.
They do. Right now the ones you miss are talking to your voicemail, and 80% of them hang up without leaving a message. The choice isn't nfty or you. It's nfty or nothing.
How long does setup take?
Anywhere from a day or two up to a week, depending on how complex your setup is. A simple after-hours line is quick; pushing bookings into your own software takes longer. It always starts with a proper conversation about how your business actually runs: your services, your hours, your patch, what counts as an emergency and what can wait until Monday.
Then we build it, test it against those three awkward calls, and tune it with you before a single real customer hears it. We walk you through the diversion code with your mobile in your hand at the end. We never just send you instructions and wish you luck.
We could switch something generic on this afternoon. It would take the wrong details and answer the wrong way, and you'd cancel inside a month. Getting it right first is the part that makes it work.
Can I change things myself?
Yes. Your dashboard lets you change your hours, services, service area and greeting, and listen back to any call. Changes are live on the next call.
For anything else, like new specials, holiday hours or a different way of handling a type of call, just ask and we'll make the change. Each plan includes changes every month, and extra ones are $75. Bigger jobs, like a new integration or a second line, we'll quote first.
What if my customer doesn't speak English?
It speaks more than 30 languages and switches mid-call if the caller does. The job still comes to you in English.
How big are you, really?
A small team, based in Adelaide, built for businesses from one person up to a few dozen staff. You'll deal with the same people every time rather than whoever picks up a ticket. Fair question though, so here's the honest answer: your number never leaves you. If we disappeared tomorrow, one code on your phone and you're back to where you started. That's deliberate.
Does it work with ServiceM8?
Yes. We connect it to your ServiceM8 account so jobs land there straight after each call, usually set up within a day or two. The same goes for simPRO, AroFlo and most booking or job software with an API. Tradify has no public API, so it's text and email only there, and we'll tell you that upfront rather than after you've signed.
Watch it take a call. Then talk to a person, not a call centre.
No forms to fill in, no demo booking, no drip-feed of sales emails. A three-minute recording, and a real conversation if you want one.